Drew is a busy guy. He works multiple jobs that take up many of his weekends while still managing to thrift up a storm, maintain an
awesome blog, and run a successful and beautifully designed Etsy Shop,
Kitsch Café.
Luckily for the rest of us mere mortals, he's sharing the secrets of his success today!
1.Hi Drew! Please tell us a little bit about yourself.
Hi,
I'm Drew! I'm the owner of Kitsch Café Vintage. I currently operate two
Etsy shops where I sell vintage housewares, art, clothing and
accessories.
2. When and why did you start your Etsy shop, Kitsch Café?
I
opened Kitsch Café in the summer of 2008. I have always loved to thrift
and would always see lots of great vintage items that I didn't want for
myself, but I knew other people would love... so I opened the shop as a
side business, just to see what would happen.
3. When did you know it was time to focus on your Etsy shop and switch away from your full-time work?
It
became more of an source of income when I left my full-time graphic
design job in the spring of 2009. It's still not my main source of
income but it does provide about a third to a half of my yearly total.
4. What is the top thing you feel helped you make sales and stand out on Etsy?
At
first, I took a different approach with styling my photos. As everyone
knows, Etsy has a certain style and look. I took the opposite approach
and made my photos wild and colorful. It help me to stand out the first
few years. I've since changed my photo styling, but I think those first
few years helped put me on the map. Also, the fact that I am a guy in
the mostly female dominated online vintage category helps set me apart.
5. What is the top tip you would recommend for a novice Etsy reseller?
Work
your butt off. Put hard work in to every aspect of your shop... photo
styling, editing your merchandise to only the best, listing and renewing
items daily, taking advantage of social media and creating an online
personality, creating a blog and updating it weekly... It's a lot of
hard work, but customers will see that you love what you do and will
respond by purchasing your items.
Drew and Flamingos!
6. What do you like best and least about reselling on Etsy?
I
love that it has a built-in audience and customers. I've recently done
some research and found that 90% of my customers find my shop through
Etsy, as opposed to coming to my shop from an outside link. This was
news to me and has changed my approach to marketing. The thing I like
the least can be seen as both good and bad... the coolness/hipness
factor of Etsy. It sometimes makes it difficult to stand out if your
shop and products are considered uncool by the online style elite.
However, I also like the fact that the site has a ton more style that a
place like Ebay.
7. What role does webmarketing play for your reselling business?
I
try to be as active as I can with social media... Twitter, Facebook,
blogs, Etsy forums. You never know who is out there listening/watching
and who might feature you on their website or blog. Being genuine and
friendly online has led to many blog features such as this one, features
on the Etsy blog and recently a house tour on Apartment Therapy. (
Van's Note: See it here. Dear god, I want to clean my apartment now...)
8. How often do you thrift for merchandise?
This
depends on how busy I am with other areas of my life. But, generally, I
go once a week. It's the part of the process that I love the most, so I
see it as a treat and will make time for it even if I am very busy.
When I travel regionally (like to Columbus, Dayton, Indianapolis) I will
make a point to thrift in those cities as well.
9. What's your most successful method for obtaining merchandise?
I
mostly go thrifting for merchandise. I only buy items that really speak
to me and try not to buy items to "pad" my shop which means I often
leave thrift stores empty handed. I have gone to some estate sales and
found some good items. Although, it has been difficult to go to estate
sales because of the schedule with the high school group that I teach
since most of my weekends are busy teaching.
10. What's your personal favorite thrift find?
Thank you for sharing all of these amazing tips with us, Drew! He's achieved so much and in his own words he's:
"working part-time doing graphic design and started taking
web design classes at a local community college. As well as running my
business and teaching my high school group." Dayum, guy! Is anyone else feeling re-energized and ready to thrift and resell up a storm?
How are your reselling and thrifting efforts going? Any tips to share?
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